a-go-go

Pizza à Gogo. Coffee à GoGo. Google à go-go? It's fun to say and it seems like an easy way to make any old word into something chic and fashionable, even a nerdy one like google. But maybe you're of a generation like me and wondered, "Where the heck does that term come from anyway?"

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Now all can be revealed. The original was in fact Whisky à Gogo, a Parisian café and discotheque started in 1965. The word apparently comes from the French à gogo meaning "galore". Hmmm, that in turn is reminiscent of a character in the 1964 James Bond movie, Goldfinger. Not sure there's any relationship.

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Wha-a-at? You already knew all that? Oh, so you're the one.
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